P360 UNIVERSITY

OWNER TRAINING: MARKETING

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ALL FRANCHISEES

The following marketing steps should be taken for all franchisees no matter where you are in the marketing process or how well your location is doing. 

Marketing Overview

How to be present in the marketplace and gain market share through multiple channels of advertising and marketing.

Google Business Profile

Setting Up and Managing Your Google Business Listing

Referral Contests

Setting up and Implementing a referral contest

Member Communication / Newsletter

Setting Up & Sending Member Communication via SendGrid

Organic Marketing

Business connections, partnerships, promo cards, etc.

TIER 1: 8+ NET MEMBERS PER MONTH

SUGGESTED SPEND:  $500/MONTH 

If you are maintaining a 8+ Net Member growth each month, you should implement the following strategies to increase awareness

Google PPC: Setting Up a Google PPC Campaign
Ad 1: $100/month
Ad 2: $100/month

Facebook Ad Campaigns
– Ad 1: Brand Hype Video – $200/month
– Ad 2: Slideshow Ad – $200/month

TIER 2: 3-7 NET MEMBERS PER MONTH

SUGGESTED SPEND:  $1,000/MONTH 

If you are maintaining  between 3-7 Net Member growth each month, you should implement the following strategies to increase awareness with a higher ad spend.

Google PPC: Setting Up a Google PPC Campaign
Ad 1: $150/month
Ad 2: $150/month

Facebook Ad Campaigns
– Ad 1: Brand Hype Video – $250/month
– Ad 2: Slideshow Ad – $250/month
– Ad 3: Location Walkthrough Video – $250/month

TIER 3: LESS THAN 3 NET MEMBERS PER MONTH

SUGGESTED SPEND:  $1,500/MONTH 

If you are routinely getting less than 3 Net Member growth each month, you should implement the following strategies to increase awareness with a higher ad spend. You should also reach out to Bryan to discuss possible advance strategies to help your growth.

Google PPC: Setting Up a Google PPC Campaign
Ad 1: $150/month
Ad 2: $150/month
Ad 3: $150/month

Facebook Ad Campaigns
– Ad 1: Brand Hype Video – $300/month
– Ad 2: Slideshow Ad – $300/month
– Ad 3: Location Walkthrough Video – $300/month
– Custom Ad 4: Depending on Your Needs – $300/month

Analyzing Results

After your ads are live, you can analyze the performance and make changes. The following videos walk you through how we look at and adjust at our ads.

Google PPC: Analyzing and Managing Your PPC Ads

Facebook Ads: Analyzing and Managing Your Facebook Campaigns