Head Coach


Julianne is the genuine article, starting here as a member in 2013 and undergoing a 40 pound weight loss transformation while developing into one of the strongest members of our community. Since then, Jules has coached over 3,600 classes and impacted thousands of individuals.

A consummate teacher through and through, Julianne has experienced all of the failures and successes that come with physical transformation. There is nothing at our gym that Julianne cannot coach, no difficult experience she cannot speak to, and no person she cannot reach.


How old are you and where are you from?
I am 34 and originally from New Jersey but grew up in Reston, VA.

How long have you lived in San Diego and what brought you here?
I’ve lived in SD for 10 years. Originally I came out here to simply get away from the East Coast. No job, or plan, just savings and wanted to drive across the country. I’d always felt like California was somewhere I’d be eventually, so I just did it.

When did you start coaching at the gym?
I was a member here first, and was first brought on as a coach in the form of teaching yoga September of  2013. I was made a class coach in July 2014, and since then, have worked my way up to Head Coach.

What do you hope to accomplish with someone when coaching?
Ultimately I want to develop trust and a relationship built on trust so that I can help someone work toward their goals. Success is the #1 feeling you should have when leaving the gym from one of my classes, and if I know you I can help you find success.

Describe your own personal philosophies with fitness and nutrition?
I love to eat. I love fitness. I don’t love putting the two things together. Here’s what I mean by that. Fitness is a constant. No matter what it’s now routine, and a lifestyle. I work out 3-5 days per week at varying intensity depending on how I feel, and how my body talks to me. It doesn’t dictate how much or what I eat, unless I’m training for something. It does however usually dictate when I eat. I go through periods of time where I track, others where I don’t but I stay on general task, and lots of stretches where I don’t give a tiny rat’s ass and consume all things.

To me, that’s the definition of moderation when it comes to nutrition. Learn what it takes to be strict. Learn how it feels to be a trash can. Then find the middle, and always keep eating a positive thing. I never want to eat as reward, or not eat as punishment, and I never want to be down on myself for eating five pieces of pie if it happens occasionally. Yea. That happens. I know what and how to eat to perform at my best, and that’s about all that matters to me.

Are there any personal results or transformations you’ve achieved through fitness that you’d like to share?
Fitness has changed my entire life. There are highs and lows in every journey, and I’ve experienced a few setbacks for sure, but so much more of the highs than I can count. I’ve had all of the personal results you could ask for from fitness, lost 40# of body fat, gained an absurd amount of lean muscle, down probably 17% body fat, pound for pound strongest in the gym for a while, lots of big personal records, some gym records, abs appearing (and disappearing and reappearing), a 365# deadlift, jerking over 200#, cleaning 200#, so many things on the results and numbers side.

The real transformation has been more on a personal level of “who am I?” and “why am I here?” in many ways. I’ve learned so much about what kind of person I am through fitness. Not just about how strong I am, but from how determined I can be to how lazy I can be. How much I can light my own fire, the fire of others, and how much I can affect fires in the room. I’ve become more self aware as I’ve worked with more and more kinds of people and personalities. I’ve found areas that were severely lacking (and still are) that need constant attention. Best of all, I have found where I thrive in my life. I have found people who are challenging and wonderful to work with, barbells that are challenging and self affirming to lift, and the kind of service that I am best suited to offer to those around me.

Where are you going locally to destroy food, and what are you ordering?
Breakfast Republic and I’m getting a Michelada, Chilaquiles (eggs over easy), add bacon, flight of pancakes: strawberry cheesecake, churro, Oreo (because if you get Oreo you get an extra pancake because they make it like a cookie).

Professional Education:

  • P360 Fully Certified Coach (FCC), Level 3
  • International Sports Science Association, GFC
  • USA Weightlifting, Level 2
  • FRC Mobility Specialist (FRCms)
  • CrossFit, Level 1
  • StrongFit Principles of Movement (Seminar)
  • Power Athlete Symposium (Seminar)
  • BirthFit (Seminar)
  • Art of Breath (Seminar)
  • Nicole Zapoli Gymnastics (Seminar)
  • ERY-T 200
  • 7000 HR Yoga
  • 100 HR Happy Back
  • Trained Birth Doula


Athletic/Competition Experience:

  • USAW Fortius Halloween Open, Bronze (2017)
  • USAW Juggernaut Weightlifting Open, Silver (2017)
  • USAPL Juggernaut Powerlifting Open, Bronze (2017)
  • USPA Powerlifting Open, Silver (2016)