When we first opened Performance360 in the Spring of 2011, we were just two friends in a small, dirty converted boathouse with no money, no clients, armed only with the dual conviction to challenge what a gym experience should be.
A culture hell bent on developing people, not destroying them.
In a landscape where functional fitness had shifted towards intense competition, we rejected the concept that gym success equaled a maximum intensity every time you set foot in the gym. We rejected the idea of pain equaling gain, and the concept of random workouts thrown carelessly on the whiteboard with the sole purpose of producing exhaustion. We believed in more than just smoke and mirrors fitness.
Community as the first and only priority. Deliberate development in new members and a true place of welcome for beginners. Teaching movement before intensity. Exposing our athletes to tools not just limited to a barbell. And most of all, a clear focus on progress not fatigue.
In 2011, our flag was proudly planted proudly behind these beliefs.
Threatened, the functional fitness establishment took their shots. Quickly labeled us a knock off and judged us as small time. Only, one by one our members thought otherwise. They spread the word. Fire caught. More converts. More believers. Simply by doing the right thing by those who support us. Not sponsored athletes. Not local celebrities.
Nearly seven years later our family is bigger, stronger, and have moved on from our boathouse. Yet our flag remains planted and more unwavering than ever.
These principles are our lifeblood, and we invite you to Become More.