When we opened Performance360 in 2011, we were just two former college baseball teammates in a small converted boathouse in Mission Beach with no money and no clients, armed only with the conviction to challenge what a gym experience should be.
We were faced with two options.
The first was the safe bet of falling in line with the status quo and doing things the way the functional fitness industry said you had to do them. Behaviors like forcing new members to pay extra money to go through an initial foundations course, charging upwards of $200 for a membership based on “perceived value”, centering programming around peak intensity rather than progress, and supporting tired industry mottos like “No pain, no gain.”
The second option was a far riskier bet because it would require that we challenge all of that dogmatic nonsense. It meant taking the time to deliberately development new members, focus our efforts on in-class education to ensure members knew the why and not just the how, and provide guided structure for advanced athletes who needed more than just a “random” approach.
We chose option two and have planted our flag behind those principles everyday for the past seven years on the road to growth of three gyms, and being one of the most sought after independent gyms in America.