#26: Chad Wesley Smith – Building an Online Training Business

#26: Chad Wesley Smith – Building an Online Training Business

This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business.

Topics:

  1. Chad’s background and how he started Juggernaut Training Systems.
  2. Why authenticity is so important.
  3. Content creation – how to grow an online following.
  4. Why having “The Secret” usually means attention seeking and inauthenticity to readers.
  5. Progressions of content – Why reaching specific audiences with different content is critical.
  6. What type of content produces higher viewership.
  7. Why video content is a powerful tool.
  8. Why talking and reaching out to people is so important.
  9. What Chad would have done differently if he had to do it all over again.
  10. Why you don’t need a perfect strategy when starting out to be successful. Learn as you go.
  11. Why answering the question “How can we help ______” will produce success.
  12. Get to know Chad with our “Final 4” personal questions.

 

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By |January 18th, 2017|Categories: All Articles, Podcast, Uncategorized|0 Comments

#23: Christmas Abbott – Inside the Gym

#23: Christmas Abbott – Inside the Gym

This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand.

She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a lot in one hour.

Some highlights include:

-What traits learned in Iraq make you successful today?
-What’s the best decision you ever made?
-What’s a decision you regret?
-How do you build a truly elite coaching staff?
-What is the DNA of your gym, and why?
-What can gym owners do to go from “paying the rent” to “making money”?
-What is your “3 step” rule?
-How do you build real community?
-Will you keep “CrossFit” in your name?
-What are your predictions for the market as fitness evolves?
-How do you approach your handling of your “elite” gym population?
-Do you like mixers in your cocktails?
-What person would you buy a drink and what would you buy them?
-Donuts or cupcakes?
-Who is someone in fitness you admire but doesn’t know it?

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By |December 29th, 2016|Categories: All Articles, Podcast|0 Comments