#22: Social Media Strategy for Your Gym

This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion continues.


  1. Our 4-Part Purpose of Social Media for Our Gym.
    1. How social media can be a major player in building your community.
    2. Why people care more than you think.
  2. What Not to Do.
    1. Why selling is dangerous waters.
    2. Be recognizable.
  3. What is Each Platform For?
    1. Why we are moving away from Facebook.
    2. The #1 thing to consider when posting on Instagram.
  4. Gyms We Love.

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