#18: The Importance of Tracking your Business Data

While the concept is simple, most gym owners don’t track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business.


  1. Why tracking data is so important.
  2. What data we track and why.
    1. Data from the trial process
    2. Membership data
    3. Cancellation data
  3. What to look for in your numbers.
  4. How to read the data to improve your business.
  5. Measure your trial-to-member conversion rate to ours (we divulge our numbers).
  6. When to use numbers to make decisions and when to use the human element.

If you’d like to be notified by email when we publish new podcast episodes, Subscribe by Email.