#16: Nicole Zapoli – Inside the Gym
Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com.
- Nicole supporting the importance of a “Why” for your gym and community.
- The importance of finding business partners that compliment you, not replicate you.
- How Nicole leveraged smart discounting to help open doors.
- Nicole’s amazing hustle and creative initiatives in the realm of new member services.
- The difficult transition from owner/coach to owner, and the move away from coaching every single class.
- Nicole’s behind the scenes challenges.
- What two traits Nicole looked for when hiring coaches.
- Why a focus on yourself, not your competition leads to healthy community and healthy margins.
- …And lastly, do cookies work? When, and how to use baked goods to manipulate people.
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