It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring.
Discounting: The Good
Discounting: The Bad
Discounting: The Ugly
Discounting can work in times of need for a specific outcome, however the long term damage created by offering discounts can be irreparable.
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