Performance360 Coach’s Academy \\ Level 1

“My graduate education has not given me a fraction of the practical skills that I just learned this weekend. This was real world, real life practical application. We’re going over things as a group and then we’re addressing them right away.”

-Matt Mandel
Masters, Exercise Physiology

June 16-17 in San Diego, California 

Open to the public for the first time last November, our Level 1 Performance360 Coach’s Academy was a sell out success. In our upcoming May weekend sequel, we’ve added brand new material to make it even more impactful for coaches everywhere and those aspiring to be.  


About the Weekend

The Performance360 Coach’s Academy weekend bursts at the seams in bringing you our most essential components of our rigorous apprenticeship required to become at coach at Performance360, and what has laid the foundation for our gym to grow into three San Diego locations and thousands of athletes coached yearly.

It is a weekend without any fillers in which you will be absorbing our course curriculum highlights.

Leadership Based Coaching

Right in your local market, there are, what? Ten coaches who do the exact same thing as you? Twenty? Fifty? The cold, harsh reality is that as a coach, what you know is not special. It’s how you apply and communicate it that separates boom from bust.

Learn the science of how to effectively communicate your knowledge, and separate yourself from your local herd by creating an understanding of our three-part process of effective, leadership based coaching.


This weekend is about learning how to connect with your athletes and clients through science and psychology, the ability to write adaptive, industry disrupting programs, and extend your athlete-coach relationship past a one night stand and into marriage.

Performance360 FCC Coach's Weekend 2018

17 Academy Takeaways

  1. How to progress someone from Day 1 to Day 1,000 and take them safely and effectively from beginner, to intermediate, to advanced.

  2. A diverse library of corrective cues for big movements.

  3. Hands on, practical application of the 3 forms of athlete learning.

  4. The knowledge of how to create longer relationship lifespans of your clients.

  5. How to write better programs with the 3 critical concepts for adaptive program design.

  6. How to apply the 9 points of effective coaching.

  7. What to look for and how to coach tighter deadlifts, squats, cleans, jerks, snatches, kettlebell movements, gymnastic, and calisthenics.

  8. Why your educational prep phase of the workout is the most important thing you’ll do as a coach, and how to make it killer.

  9. How to communicate with your athlete through story, not fitness jargon.

  10. A significant improvement in movement selection for Anaerobic and Aerobic conditioning workouts.

  11. Critical areas to immediately correct with your programming.

  12. A better understanding of athlete psychology and behavioral motivations so that you can form stronger coaching bonds.

  13. Knowing how to overcome the most glaring pitfalls of functional fitness coaching and programming.

  14. How to own a room and set tone for every workout.

  15. Better grasp what causes injury and how to work with injured athletes.

  16. How to better pair movements within a workout to make a workout more productive and less destructive.

  17. Progressions and assessments for Squat, Hinge, Push, Pull, and Jump.


The weekend features roughly a 50/50 split between practical, on your feet work and seated note taking lecture.

The curriculum is broken down into three main blocks: Design. Teach. Lead. 

SATURDAY: “Design”

7:30 – Welcome & “Why” of the Weekend.
7:40 – Pro gramming Break Out
8:00 Lecture: PSC Fundamentals
9:45Lecture: “DESIGN” Block A [STRENGTH 202]
10:30 – Partner Practical
11:30 – Practical Feedback
11:45Lecture: “DESIGN” Block B [CONDITIONING]
12:30 – GRUB
1:30 – Partner Practical
2:15 – 
Practical Feedback
2:30 – 
4:00 – Lecture: “DESIGN” Block D [INJURY]
4:30 – Partner Practical
5:30 – Finish

SUNDAY: “Teach” + “Lead”

7:30 – Questions from Previous Day
7:45Partner Practical
8:45 Practical Feedback
9: Lecture: “TEACH” Block
11 – Partner Practical
12 Practical Feedback
12:30 – GRUB
2 – Lecture: “LEAD” Block
3:15 – Partner Practical
4:15Practical Feedback
4:30 – Day 1 Programming Re-Visit
5:15 – What’s Next?
5:30 – Finish

Congrats to P360 Weightlifting

Why is our gym successful, and what does that have to do with the Coach’s Weekend?

Our system works and the track record of our growth proves it. 

  • We opened in 2011 in a converted 1,900 square foot boathouse.

  • By 2013, we had 400 athletes.

  • By 2014, we opened a second gym to accommodate the overgrowth.

  • By 2017, we hit nearly 700 athletes.

  • In 2018, we opened a third gym.

  • We keep members at a 96.5% yearly retention rate.

  • We feature one of the lowest rates of injury in functional fitness.

  • By all industry metrics, our gym is one of the highest performing in the country. In its most competitive market.

How are we able to pull off those numbers in the cutthroat market of San Diego? How are we able to triple and quadruple national averages when there are competitors that do the exact same thing that we do down the street, up the road, and around the corner? How are we able to do this as an independent gym that has no affiliations, no partners, and no backing of any kind whatsoever?

  1. We dedicate enormous resources towards our collective understanding of the coaching craft.

  2. Our programming knowledge is backed by more collective industry education than any gym in our market.

  3. Our culture is focused on inclusion, not exclusion, and combining levels through adaptive programming that yield a concentrated dose of community.

None of our success is circumstantial. In fact, in the past year three gyms have opened up on our block in the hopes of capturing some of residual magic. You can. By attending this weekend and getting an inside look into our philosophies.

Who Is This Weekend For?

Our inaugural weekend was sold out across the board and contained coaches from many points along the spectrum. This weekend is for you if you are a:

CrossFit (TM) Coach
Personal Trainer
Sport Performance Coach
S&C Pro
Gym Owners

Aspiring Coach
Eager Athlete


“Things are going well since the weekend. I still reference our Coach’s Weekend weekly when training clients and teaching class. It really helped me to get back to what’s most important and I have unofficially been steering the ship thus far at our gym in regards to programming.

I have taken more of a “Head Coach” role this year and led 3-4 trainer workshops among my co-workers to be sure we are all up to speed on certain movements and logistics of group classes. I stay pretty plugged in to what you guys got going on through social media. I listen to your podcasts and pretty much treat all avenues with the idea that I am a member at P360.

So in a sense you all have been helping me this whole time so thank you for always just putting out solid content and great energy.”

-Adam Alfaro
Performance360 Coach’s Academy Participant

“I’ve used the information and tips from the coaches weekend quite a bit as I’ve been transitioning from personal training to group training.

Having done several other certifications and seminars, I really believe yours was one of the best I’ve been to. I know I definitely learned more than in any other. I do want to let you know how much I enjoy working with all of the coaches at P360. I feel like the coaching system you have in place is pretty damn awesome.

Also, congrats on the new location! It’s good to see the growth of the gym and how the community continues to expand.”

-Caleb Dewey
Performance360 Coach’s Academy Participant



Timmie Standridge Performance360 FCC Weekend

“The practicals. Really learning how to coach one-one-one. That was big for me. I really enjoyed the weekend. I would do it again, and I can’t wait for the next one.”

-Timmie Standridge
Performance360 Coach’s Academy Participant


“To understand fitness is to understand it’s a science and that it’s constantly changing, and I love that these coaches understand that. It comes through with everything they taught this weekend.”

-Ashley Geary
Performance360 Coach’s Academy Participant

“The biggest takeaway for me was progressing someone from beginner, to intermediate, to advanced. Things I thought I knew, I got so much better at.”

-Adam Alfaro
Performance360 Coach’s Academy Participant


“Your skill set goes through the roof when you go through this program. Things that you think aren’t going to be beneficial for your athletes are going to turn around and blow your mind.”

-Andy Mauser
Performance360 Coach’s Academy Participant

“Being in the coach role as opposed to just following along and taking notes, getting to partner up and and practice what we learned about coaching…I really, really liked that.”

-Skye Halliday
Performance360 Coach’s Academy Participant


“Learning how to easily progress a newer athlete who needs modification. Filling in holes of corners that we naturally end up cutting over the years. “

-Derek Scott
Performance360 Coach’s Academy Participant

“Such a wealth of knowledge from all of the coaches here with the tactile element of coaching, using hands, and really showing athletes and clients what to do.”

-Brie Hancy
Performance360 Coach’s Academy Participant



Dave Thomas Performance360 Coach Trainer

Dave Thomas

Former NCAA athlete turned fitness coach, turned gym owner, turned multiple gym owner. Dave founded Performance360 in 2011 and has since grown it into one of the most successful gyms in America. Coaching, writing programs, and overseeing the progress of thousands of athletes each year in their three San Diego locations, Dave has made it his mission to show others that fitness is about more than throwing a bunch of movements together, telling athletes to go as fast as possible and calling that a “program.” Employing a coaching system that is more focused on how you communicate, not showing off what you know, the result of the past seven years has proven one unmistakable fact: the methodology of the Performance360 Coach’s Academy works

Performance360, Founder & Training Director
Performance360 Coach’s Academy, Director

Certified Strength and Conditioning Specialist (CSCS)
Onnit Kettlebell Specialist
USA Weightlifting
Certified Nutrition Consultant (CNC)
Nicole Zapoli Gymnastics
4-Year NCAA Athlete
2x NCAA Tournament Participant

Julianne Russell P360 Coach Personal Trainer

Julianne Russell

There’s not many women who have ten years of yoga teaching experience, weightlifting medals, powerlifting medals, and three years of experience as a Head Coach in one of America’s best S&C gyms. Julianne does. A consummate teacher through and through, her impressively diverse background allows her perspective and a style of communication that gives her a leg up on everyone else at the table. There is nothing within our realm that Julianne cannot coach, no difficult experience she cannot speak to, and no person she cannot reach.

P360 Fully Certified Coach, Level 3
USA Weightlifting, Level 2
FRC Mobility Specialist (FRCms)
USAW Juggernaut Weightlifting Open, Silver (2017)
USAPL Juggernaut Powerlifting Open, Bronze (2017)
USPA Powerlifting Open, Silver (2016)
Nicole Zapoli Gymnastics
ERY-T 200
7000 HR Yoga
100 HR Happy Back

Chris Hill Performance360 Pacific Beach 92109

Chris Hill

Get to know Coach Chris.

Chris has nearly twenty years under iron and the proud honor of Team USA. He has racked up podium finishes in sport. He has performed anatomical atlas drawings for the human body. He has studied Biomedical Visualization. He has paddled across Channels and competed on Team USA. Chris’ background has forged him many life lessons, and his ability to turn those into training lessons and making athletes better is a skill unique to his outlook. A gentle personality does not hinder his ability to lead with absolute confidence every time he is on the floor.

P360 Fully Certified Coach (FCC), Level 3
USA Weightlifting
DNS Weightlifting
WeckMethod Running
Kabuki Movement Systems
Nicole Zapoli Gymnastics
Hawaiian Airlines Molokai Hoe (3rd Place Koa)

Hawaiian Airlines Liberty Challenge (3rd Place Masters)
Race The Lake of The Sky  (2nd Masters)
Team USA, ICF Dragonboat World Championships Nations Cup
9 Channel Crossings on Various Paddle Craft
30+ Podium Finishes in Various Paddling Events, Disciplines, and Divisions


Brenna Bulach

Brenna Bulach

If there is a powerlifting meet, Brenna is proabably winning it. She is one of the most accomplished female powerlifters in the country, and is the true version of a coach who leads by example. The only personality traits that rival her soft spoken, kind demeanor are her physical strength and ability to commit. She is one of the few USAW Level 2 coaches in the country, is a USPA Raw Powerlifter with IPL Elite Powerlifter ranking and a 5th place finish at the IPL Worlds. Brenna has tested her mettle in the world of competition and come out a winner time and time again. An all around athlete in almost every way, Brenna lives a life of fulfilled physical potential and passes on encouragement for those that she coaches to do the exact same.

P360 Fully Certified Coach (FCC), Level 3
USA Weightlifting, Level 2
USAPL Nationals, 2017
5th Place, IPL Worlds, 2016
USPA State Referee
IPL Elite Raw Designation
Nicole Zapoli Gymnastics
Collegiate Volleyball

Bryan Pritz Performance360

Bryan Pritz

A former professional baseball player for the Boston Red Sox, Bryan is the Swiss Army knife of the gym, equal parts operations and athlete. Bryan is the member liaison as well as one of the best overall performers in the gym, his natural talents conquered only by unwavering commitment to the task at hand. Bryan studies human mentality and brings that leadership to our daily landscape and his own philosophy. He believes ability trumps limitation and that our physical output is solely determined by our mental input. Excuses, like fear, are not real. He is the grease in the wheel at P360 and without him, the engine stops.


  • P360 Fully Certified Coach (FCC), Level 2
  • Nicole Zapoli Gymnastics (Seminar)

Athletic/Competition Experience:

  • 4-Year NCAA Baseball Athlete (2000 – 2004)
  • 7 Year Professional Athlete, Boston Red Sox (2005 – 2011)
  • All-American, NCAA (2001)
  • 2x NCAA Tournament Participant (2002, 2003)
  • 1x NCAA Super Regional Participant (2002)
  • University of Richmond Baseball Team Captain (2004)


Coaches who attend the full weekend course will receive their P360 Coach’s Academy Level 1 Certificate of Attendance.

In order to become a Fully Certified Level 1 Coach, you must:

  • Complete a follow-up athlete case study displaying understanding of the weekend, or,
  • Perform 20 hours of Assistant Coach work at Performance360.  

All participants will leave with their Level 1 Certificate of Attendance and the knowledge to greatly improve as a coach.