In 2011 when Performance360 opened their first location in what is considered the most competitive fitness town in America (San Diego, CA), they were laughed at by the fitness industry. A truly local, independent gym could not be successful against well established gyms.
But something strange happened, people started joining. More converts. More believers. Quickly catching up and passing all of these gyms they weren’t supposed to compete with, all by offering premium programming and coaching for a fraction of the cost the Goliaths were charging.
People first. Profit second. Performance360 has now established themselves as one of the best gyms in America through their unique combination of Strength Training, Physique Development and Conditioning, all within a group class atmosphere.