#24: Creating a Website that Converts New Members

The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym.

This week, we discuss how to set-up your website through copy and structure, along with tools that you should be utilizing to increase conversions on your site into new members.

Topics:

1. What platform your website should be built on.
2. Visual aesthetics vs. functional navigation, which is more important?
3. The importance of a mobile friendly design, and how to make your site mobile friendly.
4. What is google’s new mobile indexing update about?
5. How to set-up your free trial process on your website. Don’t do what most people are doing….find out what that is.
6. Should you have pricing listed on your site?
7. Using google analytics with your site and tracking the data.
8. Why SEO is so important and how to get started.
9. Interactive and functional tools we use on our site.
   – Platform: Wordpress
   – Hosting: Siteground (do not use Godaddy)
   – Plugins:
   —- Fusion Core: drag & drop + extra customization (This is only available with the Avada Theme 5.0 or higher)
   —- Google Analytics
   —- Gravity Forms
   —- Instagram Feed
   —- OptinMonster (The best email subscription pop-up platform)
   —- P3 (plugin performance enhancer)
   —- Revolution Slider
   —- SumoMe (social tools)
   —- WP Google Maps
   —- Yoast SEO

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